Finding Your Blogging Niche

blogging niche

Whether you’re just starting out, or been blogging a while – finding your niche is an important part of your blog journey. Once you’ve refined what you’re truly passionate about you’ll attract more readers and your blog will grow.

There’s many things to blog about – beauty, fashion, food, photography, travel…the list is endless. Or you might even want to keep it more general and go with a Lifestyle blog.

In my opinion you should refine your topics a little if you’ve chosen lifestyle. When I first started this blog, I wanted it to be about a little of everything so I categorised it as lifestyle. But I found that the things I was writing about were all over the place, and figured that surely my readers weren’t interested in such variety of topics.

But after 4 months I finally decided what I wanted to write about (for the most part). It might take you a few weeks, it might even take a few years but when you get there you’ll finally know. That’s why I’ve now refined my blog to – Fashion, Beauty & Lifestyle. Fashion and beauty were my main passions but I didn’t want to restrict it so much, so I decided to keep the lifestyle part.

After defining my niche, I felt that post ideas came more easily as I knew the topics which I was going to be writing about but also left enough room to add the occasional lifestyle post in when I wanted to mix things up.

If you were like me, and feel your posts are a bit ‘all over the place’, look at the types of posts you like to read yourself and take it from there. If you only read fashion posts, and watch fashion hauls on youtube…maybe you should be writing more fashion posts for your readers. If you want to grow your blog, you’ll need to give the readers what they like. I don’t mean you have to do it for other people, but if you want other people to read your blog you need to think about them too.

But on the other hand, if you enjoy blogging about topics ‘all over the place’ – keep doing that – It’s what’s making you happy. At the end of the day you shouldn’t let me or anyone tell you what to do with your blog. This is all just an opinion, you’ll know best what is best for your own blog.

Do you have a lifestyle blog? Have you thought about refining your niche?


One thought on “Finding Your Blogging Niche

  1. I have a niche! I definitely am struggling to find the right crowd with this niche, even though I had thought it would be quite easy before starting.. I blog about workwear and lifestyle advice for office dwelling, corporate ladder climbing women. So far, I’m still on the lookout for a network where all of these women are at!

    Jessica || Cubicle Chic

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