Creating a Media Kit

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There will come a point in your blogging career when companies will start asking for your media kit. I’ve had to do this recently, so I thought I’d share with you how to create one:

You’ll need:

Your logo in high resolution
A nice photo of you
Some nice photos from your blog

I created my in Microsoft word, but I’m sure you can use your prefered program.

Start of by adding your logo as a header to the document. Next we’ll need some content for the document


This will be the opening content to your Media Kit, it should be a little bit about yourself and your blog. Include thing like – how long you’ve been blogging, any awards or achievements. If you’re still need to blogging tell me what you’re focusing on to grow your blog.

Include your personal photo here.

2. Theme

Here you have the opportunity to tell the reader about your audience and what kind of content that you cover.

3. Stats

Include the following for the last month (or average for the last 3 months)-

Unique Visitors:

Social Media:
(+ plus any other platform you use)

If you’ve not long started blogging, include a few sentences about when you started and how fast your blog is growing and what you’re working on to improve it.

4. Sponsorship Opportunities:

Here you can tell the reader what kind of collaborations you’re willing to do with your blog. There are many options you can choose from : Banner placement, Production reviews, Sponsored posts, Giveaways, social media mentions and so on. It’s your blog, so you choose what you’d like to do.

For each of the options – include a price of the opportunity. This is depending on your following, but consider how much of your time will go into the opportunity, and price it appropriately.

5. Contact details

Finish your document off with something like:

To begin sponsorship with SomeOfMyFavouriteThings, please contact Elaine at: – I look forward to a mutually beneficial partnership.

So there you have it, I hope you found this guide helpful, if you have any questions just leave a comment below.



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